Pure Joy Fashion

Pure Joy Fashion is not only fashionable brand but also an art-fashion company.

Fashion is an art of feeling the time. Fashion is everywhere and in everything! Young designers Anastasiya Glashouse and Maria Korobkevich have an absolutely fresh view of creating fashionable clothes at the time of speedy developing technology and information progress.

PJF company invites for cooperation young and talented designers to realize their creative and smart ideas. This new direction provides an opportunity for a great number of creative people to express and realize themselves.

Pure Joy Fashion produced a men collection of clothes and accessories “St. Sebastian Dye” in cooperation with Evgeniy Nikitin in 2008.

In 2009 they created women collection and famous actress Agniya Ditkovskite was the face of it. The presentation took place at gallery called K35. PJF set up new concept of fashion show for Russian fashion industry. There was motion picture with Agniya Ditkovskite on the screen and mannequins dressed in PJF clothes were placed on the ranway.

Russian Fashion Week supports fashion shows of Pure Joy Fashion, Russian mass media widely covers PJF projects. Russian showrooms and multibrand shops work in close contact with PJF. Many celebrities attend the events of the company, as the product made by Pure Joy Fashion is new, qualitative, interesting and prestigious!

Company plans to make this project international, therefore Pure Joy Fashion offers most talented young designers from different countries to join them.

The collection of jewelry Pure Joy Fashion

After men's spring/summer 2009 collection Pure Joy Fashion is starting to produce an exclusive jewelry line. The opening of the collection is serias of silver pins decorated with grapevine. During the creation of this collection the designer was inspired by Bible legend, he was keeping adherence to the basic motif of the men’s collection “St. Sebastian day”.

The symbol was chosen because in the Bible Scripture grapevine is the symbol of divine principal, the symbol of Christ. Antic mythology also has got grape symbol as gift from Dionis, God of inspiration and fun.

Pin is one of the versatile accessories in real fashion-conscious man arsenal. It will suitably look on a coat, on a jacket lapel or even on a headwear depending on the mood. It will be perfect addition to neckerchief as well.

“Among men’s accessories not so many jewelry that’s why for a log time I was looking for something like this. For me grapevine is logical continuation of flirting with religious aesthetics” – explains designer of men’s Pure Joy Fashion line, Evgeniy Nikitin.

In this season designer offers 2 different models such as model with preserved ascetic blackening or reach gilding one.

MEN'S SPRING/SUMMER Collection 2009 St. Sebastian Day

The first Pure Joy Fashion man’s collection called “St. Sebastian Day” in honor of Roman legionary St Sebastian, who was the first person died for his belief. Youth, power, beauty and spirituality of saint martyr were simple and natural image of the collection.

Natural materials, soften color palettes and vegetation ornaments were basic of man’s wardrobe. Hard collar shirts and light fine wool ware swapped by soft jersey, hard denim was replaced by light silk pants. Neckerchief became universal man accessories. U can use neckerchief as belt or bandage if u always have it with you. Designer thinks that in this season man’s wardrobe must have narrow braided belt from rough leather.

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ABOUT PJF

Pure Joy Fashion' creators are Masha Korobkevich, Nastia Gashause and Eugene Nitikin.

PJF used natural materials, soften color palettes and vegetation ornaments in their first collection Spring/Summer 2009.
Hard collar shirts and light fine wool ware swapped by soft jersey, hard denim was replaced by light silk pants. Neckerchief became universal accessories of Pure Joy Fashion first collection.

PJF' plans:

• to release PJF' women line, collection Fall/Winter 2009-2010
• to release Fall/Window 2009-2010 men’s collection
• to develop dealer’s network
• to conquer the world