Pure Joy Fashion' creators are Masha Korobkevich, Nastia Gashause and Eugene Nitikin.
PJF used natural materials, soften color palettes and vegetation ornaments in their first collection Spring/Summer 2009.
Hard collar shirts and light fine wool ware swapped by soft jersey, hard denim was replaced by light silk pants. Neckerchief became universal accessories of Pure Joy Fashion first collection.
PJF' plans:
- to release PJF' women line, collection Fall/Winter 2009-2010
- to release Fall/Window 2009-2010 men’s collection
- to develop dealer’s network
- to conquer the world
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